Google will reportedly help publishers prepare for Chrome’s upcoming ad-block-pocalypse

Google will reportedly help publishers prepare for Chrome’s upcoming ad-block-pocalypse

click photo for more information
Google will reportedly help publishers prepare for Chrome’s upcoming ad-block-pocalypse
Google’s Chrome browser will reportedly introduce native ad-blocking in the near future, and the search giant allegedly wants to prepare publishers for what seems to be the inevitable. Dubbed “Ad Experience Reports,” the self-service tool will alert publishers about any offending ads and offer ways to fix issues with those ads. According to previous reports, offending ads include […]
2
1

Google’s Chrome browser will reportedly introduce native ad-blocking in the near future, and the search giant allegedly wants to prepare publishers for what seems to be the inevitable.

Dubbed “Ad Experience Reports,” the self-service tool will alert publishers about any offending ads and offer ways to fix issues with those ads. According to previous reports, offending ads include those listed by the Coalition for Better Ads: pop-ups, autoplaying video ads with sound, and “prestitial” ads that feature countdown timers before being shown.

The good news for publishers is they have reportedly been given plenty of advanced warning; the tool will be provided before Chrome’s ad-blocking feature goes live. Google also allegedly briefed publishers, agencies, and advertisers about its ad-blocking plans sometime during the past few weeks.

See also:

Google Daydream VR will add Chrome support and more in upcoming updates

2 weeks ago

When news first broke of the feature, we could not help but think the move is a bit counter-intuitive, since Google’s revenue heavily depends on online advertisements. People familiar with the plans, however, said this is a defensive move in the sense that Google wants an improved user experience and wants to exorcise the large number of third-party ad-blocking add-ons.

The interesting thing is, if Chrome’s ad-blocking feature is real, Google can choose to block all ads on sites that contain “unacceptable” ads, even if there is only one such ad. As such, the feature puts the onus on the website to provide acceptable ads.

This is not the first time a browser has natively offered ad-blocking features. Opera and others currently offer such a feature. The main difference is Chrome is the browser market leader. As such, native ad-block for Chrome, a feature that will reportedly be turned on by default, could have significant implications moving forward.

If rumors are correct, ad-blocking will make its way to the desktop and mobile versions of Chrome sometime next year.

Linux dukes it out with Android Auto over your Toyota car’s dashboard

click photo for more information
Linux dukes it out with Android Auto over your Toyota car’s dashboard
Apple’s CarPlay is no longer the only competition that Google’s Android Auto needs to worry about – Toyota announced it will be the first car company in the U.S. to offer the Automotive Grade Linux (AGL) platform as a third choice for car buyers, starting on the 2018 Toyota Camry. Relatively speaking, the AGL platform is not […]
0
0

HMD Global confirms Android O for Nokia 3, 5 and 6

click photo for more information
HMD Global confirms Android O for Nokia 3, 5 and 6
You would have hoped that they would be upgraded to the next version of Android, given that they are all 2017 smartphones, but if there were any doubts, HMD Global has now put them to rest: the Nokia 3, 5 and 6 will all receive the final version of Android O. A spokesperson for HMD Global, which currently […]
0
0

LG Pay makes its debut in South Korea

click photo for more information
LG Pay makes its debut in South Korea
LG has finally released its mobile payment service. Called LG Pay, it is only available in South Korea for now and is making its way to G6 devices via a software update. The company says that it also plans on bringing the service to other smartphones at a later date. Unlike Samsung Pay which uses […]
0
0

(Update: LG sorta confirms) Report: LG to launch G6 Pro and G6 Plus

click photo for more information
(Update: LG sorta confirms) Report: LG to launch G6 Pro and G6 Plus
Update: We contacted LG regarding this story and were told by Ken Hong, LG’s senior global director of communications, that “We can’t confirm or deny what we haven’t announced yet but what I can say is that we are definitely interested in expanding our product offerings to include more options for customers who are asking for […]
0
0

Sorcery and Tokaido are just some of the great Android games that are on sale or free

click photo for more information
Sorcery and Tokaido are just some of the great Android games that are on sale or free
As we start a new month, the time is also just right to try out some new Android games. Thankfully, you won’t have to look too hard to find some good ones that are currently free or on sale in the Google Play Store. See also: Best Android games of 2017 May 1, 2017 One of […]
0
0

Google Sheets lets you make charts simply by asking for them

click photo for more information
Google Sheets lets you make charts simply by asking for them
Spreadsheets have been the future of business ever since the 1980’s, but much of the fundamentals haven’t changed. We’re still using complicated formulas and menus to create visualizations from these sheets, and up until now they haven’t really evolved to mimic today’s technological abilities. Google thinks this needs to change, and has added natural language […]
0
1

Adobe Scan turns physical documents into editable PDF files

click photo for more information
Adobe Scan turns physical documents into editable PDF files
Adobe has released a new app called Scan that converts your physical documents into PDF files. It’s simple to use, as all you have to do is scan a document with the help of your device’s camera and let the app do the rest. It definitely isn’t the first of its kind but does come […]
0
0

Nubia Z17 is the company’s new flagship with monster specs

click photo for more information
Nubia Z17 is the company’s new flagship with monster specs
Gizmo China The Nubia Z17 is one of the first smartphones to bring 8GB of RAM along with Snapdragon 835 and a 23MP + 12MP dual-lens camera. See also: Nubia launches three beautiful new phones in China, including Nubia M2 March 21, 2017 Although Nubia is a relatively unknown brand, the Chinese electronics company has […]
0
1

Minecraft: Pocket Edition Discovery Update adds Marketplace in-game store and more

click photo for more information
Minecraft: Pocket Edition Discovery Update adds Marketplace in-game store and more
The long-awaited Discovery Update for Minecraft: Pocket Edition has gone live for Android users. This is a huge new update for Mojang’s popular sandbox game, with a bunch of new content and features. The biggest new addition is the Marketplace, an in-game store where players can purchase new content provided by talented Minecraft creators. See […]
0
1

15 best simulation games for Android

click photo for more information
15 best simulation games for Android
Simulation games are one of the most expansive and popular game genres the world over. It’s also one of the most popular on mobile because the controls work very well on touch screens. They’re easy to play, fun to engage with, and some of them can last for years. If you want the best bang […]
0
0

Plex launches support for Live TV and DVR, free for Plex Pass users

click photo for more information
Plex launches support for Live TV and DVR, free for Plex Pass users
People aren’t really watching TV anymore, at least in the way they used to. Cable and satellite subscriptions cost too much nowadays, which is why many media companies have been jumping on the live TV train. Sling TV, YouTube TV, Hulu with Live TV, and DirecTV Now are some of the more popular streaming services […]
0
1

Huawei introduces the MediaPad M3 Lite 10 to its tablet lineup

click photo for more information
Huawei introduces the MediaPad M3 Lite 10 to its tablet lineup
The Android tablet market might not be what it used to, but that seemingly matters very little to Huawei, which continues to make its mark with the MediaPad M3 Lite 10. The latest addition to Huawei’s MediaPad tablet portfolio, the M3 Lite 10, as the name suggests, packs a 10.1-inch 1920 x 1200 resolution display. Below that […]
1
1

Yu launches Yureka Black in India, and asserts it’s not going anywhere

click photo for more information
Yu launches Yureka Black in India, and asserts it’s not going anywhere
Yu Mobiles, a subsidiary of Indian handset maker Micromax, announced the launch of its next smartphone – Yureka Black – today. The launch comes close to the reports of Micromax planning to shut down Yu Televentures. The company launched nine smartphones in two years since inception, but the last device to be launched was in […]
0
1

Sony Xperia XZ Premium first impressions

click photo for more information
Sony Xperia XZ Premium first impressions
The Sony Xperia XZ Premium was announced back in February during MWC 2017, but the phone is just now going up for pre-order in various markets around the world, like in the US on June 12. We will have a full review shortly, but while in Taipei for Computex 2017, I was lucky enough to be […]
0
1
load more posts